Discover the Red Chair Group and Social Media Day Antwerp social media workshop programme

US-based Red Chair Group will for the first time ever provide a series of social media workshops in Europe. Red Chair Group was founded by Olivier Blanchard, author of Social Media ROI and brand consultant. Red Chair focuses on operational social media training for senior managers and executives.

For the Social Media Day Antwerp, Olivier Blanchard worked out a special afternoon programme (normally #redchair events take two days), grouping the main social media topics in 4 workshops and a Q&A session, with 15 minute breaks. The format is that of hands-on social media trainings.

Topics that will be covered in the Red Chair workshops at the Social Media Day Antwerp:

• 13:00    Social Media Strategy & Integration: Executive briefing
• 13:45    Break
• 14:00    Social Media’s role in the new marketing mix: Amplifying reach, stickiness, and market research.
• 14:45    Break
• 15:00    Social Media and Brand Management, digital reputation management, and real time crisis management.
• 15:45    Break
• 16:00    Social Media ROI: Business measurement, not just media measurement.
• 16:45    Break
• 17:00    Open forum: Q&A, case studies, discussions, interactive session.
• 18:00    Adjourn

More details on the exact content of every topic covered in the social media workshops (and the rest of the Social Media Day Antwerp event) coming soon. You can register for the workshops only or for the workshops, followed by the Social Media Day party.