Programme

Below you can find the programme for the Social Media Day Antwerp 2011 on June 30.

The programme consists of two parts:

1. A social media training afternoon programme where Olivier Blanchard (@thebrandbuilder) will give four in-depth master classes, based upon the executive training days provided by his Red Chair Group, on several topics. The four 45 minute sessions, with 15 minute breaks, are followed by a one hour open forum Q&A session. This part starts at 1:00PM and ends at 6:00PM. Discover the topics below (click on them for more details).
2. The Social Media Day Antwerp party where marketeers, consultants and representatives from agencies, online marketing solution providers and media houses will celebrate and network for the second year in a row. This part starts at 6:30PM and ends at 1:00AM on July 1! The best place to start the Summer, don’t miss it!

Part 1: Social media training sessions

• 13:00    Social Media Strategy & Integration: Executive briefing
• 13:45    Break: drinks and sandwiches provided
• 14:00    Social Media’s role in the new marketing mix: Amplifying reach, stickiness & market research.
• 14:45    Break: drinks and sandwiches provided
• 15:00    Social Media & Brand Management, digital reputation management & real time crisis management.
• 15:45    Break: drinks provided
• 16:00    Social Media ROI: Business measurement, not just media measurement.
• 16:45    Break: drinks provided
• 17:00    Open forum: Q&A, case studies, discussions, interactive session.
• 18:00    Adjourn

Part 2: Social media day party

• 18:00  Start of Cava reception: discover and network while enjoying a good glass and some zakouskis
• 18:30  Brief word of welcome
• 18:45 Start of open bar (until 11:00PM), music, fun, networking and some surprises!
• 01:00: End